In recent years, digital marketing has experienced a dramatic technology transformation. While this innovation has afforded marketers a phenomenal opportunity to reach customers and prospects in new and exciting ways, it also drove a chaotic pace of changing technologies. This resulted in an early constant churn of implementation methodologies and program management requirements that forever changed the role and structure of marketing. As video becomes more pervasive in the new mobile world digital marketing continues its transformation.
Research from several firms confirms that video significantly enhances website traffic from search, improves engagement, conversions, and revenues. Recent research from Aberdeen shows that companies using video enjoy 41% more web traffic from search and that businesses using video grow year over year revenues an astonishing 49% faster than organizations that do not. Video has clearly become the most powerful way to capture audience attention and drive retention and sharing.
#vidit was developed to leverage this new reality to help marketers deliver better results, faster and at a lower cost.
How does #vidit work?
Today, 87% of searches are done on mobile devices, so being mobile-responsive is critical to maximizing campaign outcomes. Our Platform and landing pages are fully mobile-responsive, ensuring that your campaign consistently works across all device types and enables mobile features like click to call, that have been shown to improve response rates. This is also important because Google prioritizes organic over paid search and only pushes the top four or five page-one search results to mobile devices due to the limited real estate on those devices. Research also shows that people are 75% more likely to click on an organic search over a paid search result.
The #vidit Platform is engineered to streamline complex processes and leverage technological advances that deliver more targeted engagement, resulting in more conversions and at a much lower operating cost and cost per lead (CPL), resulting in better ROI.
Video marketing is outpacing other formats, generating revenue and exponential brand awareness. Online video production will account for more than one-third of all online advertising spending within the next five years. “# hashtags” represent the next frontier for U.S. video marketing growth. (Borrell Associates) .
Other Reasons to use #vidit:
Visual learners relate most effectively to written information, notes, diagrams, and pictures. Typically they will be unhappy with a presentation where they are unable to take detailed notes – to an extent information does not exist for a visual learner unless it has been seen written down. This is why some visual learners will take notes even when they have printed course notes on the desk in front of them. Visual learners will tend to be most effective in written communication, symbol manipulation etc.
Visual learners make up around 65% of the population.
Auditory learners relate most effectively to the spoken word. They will tend to listen to a lecture, and then take notes afterward, or rely on printed notes. Often information written down will have little meaning until it has been heard – it may help auditory learners to read written information out loud. Auditory learners may be sophisticated speakers and may specialize effectively in subjects like law or politics.
Auditory learners make up about 30% of the population.
Kinesthetic Learners learn effectively through touch and movement and space and learn skills by imitation and practice. Predominantly kinesthetic learners can appear slow, in that information is normally not presented in a style that suits their learning methods.
Kinaesthetic learners make up around 5% of the population.